`Round Applied Neuroscience



latest research with scientific integrity


practical interventions through an ethical profession


global society, making neuroscience accessible

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Latest Thinking


Challenging Neuromyths

A neuromyth was described as a “misconception generated by a misunderstanding, a misreading, or a misquoting of facts scientifically established (by brain research) to make a case for the use of brain research in different contexts (OECD, 2002).

Such distortions are frequently proliferated in the media, and while there may be a nugget of truth at their core, they can lead to misinterpretations, wasted time, effort, and money. While negatively affecting people. Worse still, in the case of neuromyths about neurodiversity, they have been shown to increase stigma. 

One of the aims of ANA is to challenge neuromyths when they arise and help increase science informed rigorous understanding of the brain. 


Applied Neuroscience Association joins the King’s20!


ANA is proud to announce that we in the King’s20!

King’s20 is King’s Entrepreneurship Institute flagship start-up accelerator programme that selects 20 innovative ventures from King’s College London that show highest potential to join an annual cohort. ANA has joined a supportive community that includes a team of experts-in-residence helping us along our entrepreneurial journey.

We are enormously grateful for King’s20 support and for your support as early members in seeing our potential, and in helping us to develop ANA in a way that we hope will provide benefits to all of our members and partners. Without our early members and partners, we would not be in existence, so thank you!