`Round Applied Neuroscience



latest research with scientific integrity


practical interventions through an ethical profession


global society, making neuroscience accessible

Welcome to ANA

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Latest Thinking


Challenging Neuromyths

A neuromyth was described as a “misconception generated by a misunderstanding, a misreading, or a misquoting of facts scientifically established (by brain research) to make a case for the use of brain research in different contexts (OECD, 2002).

Such distortions are frequently proliferated in the media, and while there may be a nugget of truth at their core, they can lead to misinterpretations, wasted time, effort, and money. While negatively affecting people. Worse still, in the case of neuromyths about neurodiversity, they have been shown to increase stigma. 

One of the aims of ANA is to challenge neuromyths when they arise and help increase science informed rigorous understanding of the brain. 


ANA accepted on to the King’s 20 Accelerator Programme

ANA is proud to announce that we have been accepted on to the 2022-23 cohort for the King’s20 Accelerator programme. This is King’s Entrepreneurship Institute flagship start-up programme that supports an annual cohort of 20 selected innovative ventures from King’s College London that show highest potential.

We are enormously grateful for your support as early members, and for King’s support in seeing our potential and in helping us in our early entrepreneurial journey to develop ANA in a way that we hope will provide benefits to all of our members and partners. Without our early members and partners, we would not be in existence, so thank you!